I always enjoy seeing which products founders use so I thought I'd share the ones I use, what I use them for, and how much they cost.

Subscriptions

DigitalOcean

I use DigitalOcean to host all of my products (which are mostly built with Django). I also use their "volume storage" product. I've hosted with AWS before, but found DigitalOcean way easier to use and manage.

Across my products, this currently costs $295 per month, but that should be decreasing in coming months wind down some more resource intensive products.

Buffer

I've been a Buffer customer for many years and mainly use their API to automatically schedule posts for the Screenlane Twitter account. The API doesn't seem to be a priority for them so I'm open to switching, but there doesn't seem to be any solid alternatives for the price and it still works for me.

$10 per month

Calendly

I use Calendly to make it easy for people to book meetings with me. I mostly needed this for the "Book a demo" flow for Screenjar. I could have probably got away with the free plan, but decided to upgrade at some point.

$8 per month (I got the yearly plan at $96)

Postmark

Transactional emails (password resets emails etc). One of my favourite products - easy to navigate & set up, great company, and super reasonable pricing.

$10 per month

Sendgrid

Also transactional email. I probably need to cancel this and move a couple projects over to Postmark.

$14.95 per month

Urlbox.com

This is a URL to image API which I use to automatically take screenshots of emails for Page Flows (emails sent as part of a user flow are captured. You can see an example at the bottom of this page)

$29 per month

Imgix

This is used to process images, automatically create thumbnails of uploaded images etc. I'll likely stop using this soon as I'm winding down most of the products I used it for.

~$50 per month

Email Octopus

I just stated using this to send all of my newsletters.

~$100 per month

Google Workspace or G-Suite or whatever it's called these days

I use this to create email accounts with custom domains mainly. I hate it.

~$15 per month

Carrd

I made the landing page for Metapine with this. Great tool.

$1.58 per month!!! ($19 per year)


Others

Some other bits and bobs the business has paid for reasonably recently

Stripe

I use Stripe to handle payments and they take a cut of revenue for that.

Refactoring UI

A simple, practical book on UI design. This has come in handy a few times and I use some of the icons that came with it on.

$149

Sales for founders

Says it in the name. A course and a community for founders who want to learn sales. I still get involved in the community from time to time.

~$200

Profitable newsletters

A course about creating profitable newsletters. I'll be honest, I haven't gone through any of this yet.

$99

Software ideas

A newsletter which shares ideas for software businesses (cancelled subscription).

$19 per month

Niche SaaS

Another newsletter which shares ideas for software businesses (cancelled subscription).

~$6 per month ($70 per year)

Accountant

Super happy to pay for this, highly recommended.

~$100 per month

Reddit Ads

Experimented with some ads, didn't really get anywhere with it.

~$50

GIF Brewery

For recording gifs (mainly for Screenlane)

~$8


Free products

I'd likely pay for these if I had to and there were no free alternatives.

Cloudflare

CDN, caching, protection from DDOS attacks etc

Whereby & Zoom

I use both of these for video meetings

I also use Notion sometimes, but mostly default to using the Apple notes app.




That's actually more than I expected. If you have any questions about any of these, whether I'd recommend them etc, let me know.